Walmart is planning its biggest Black Friday event ever! They expect Black Friday sales to hit record numbers and help lead them to their largest ever fourth quarter earnings.
Walmart plan on achieving this by having great Black Friday sales, price rollbacks, and at least 25 billion marketing impressions using TV, radio, print, search and social. They will also be in key TV programs such as Duck Dynasty, Latin Grammys, and the NFL Thanksgiving game.
While their ad hasn't leaked, it should happen soon. Walmart seems to have their plans very specifically mapped out which means their Black Friday ad exists somewhere. And where there's a Black Friday ad, there's a leak!
Another great thing about Walmart aggressively targeting holiday shoppers, is that other retailers like Target, Kmart, and Kohl's will need to outdo the retail giant in order to compete during Black Friday. If this is the case, you can expect some amazing deals and one of the best Black Fridays ever.
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